CEO-Level Business English Trick (The Twitter Test)
- Macson Bell Business & Law
- Jun 13
- 2 min read
Updated: 6 days ago

Table of Contents:
What is the Twitter Test?
Think you know your message? Try tweeting it.
If you can’t squeeze your idea into 280 characters, it’s probably too messy. That’s the Twitter Test — a simple way to tighten your message and make sure it sticks.
Whether you’re:
pitching an idea to your boss
leading a video presentation
or trying to win over a tough client...
Clear, short messages win every time.
Here’s the deal:
Even if you’ve done the research, taken notes, and built a strong foundation (like with the Zettelkasten Method), none of it matters unless you can explain your key points simply.
Want influence? Learn to shrink big ideas into one bold, clear sentence. That’s what leaders do.
Video Training: Using the Twitter Test for High-Level Business English Communication
Watch the video training here, and then check out the worksheet below.
The Twitter Test Worksheet for Highly Effective Speaking and Writing
This is where you really prepare for CEO-Level Business English. Complete the activity to learn the process in 3 easy steps.
Step 1: Write down your 3 most important points.
(These are your Key Messages.)
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Step 2: Now make them shorter.
(70 words max. That’s your Twitter zone.)
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Step 3: Final version.
Clear, sharp, and tweet-ready. If it doesn’t fit, trim the fat.
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Pro Tip:
Don’t just think it.
Write it.
Read it aloud.
If your message sounds awkward, it is.
Rewrite it until it hits hard and fast.
The smartest communicators write like this:
Less noise.
More clarity.
Maximum impact.
Want more tools to help you speak and write CEO-Level Business English?
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